The average cost of generating a qualified lead via ‘cold calling’, across multiple industries, is $68 per lead. One way to decrease the overall cost of generating qualified sales leads is by hosting webinars. Think of lead generation webinars as a ‘magnet’ – a method for pulling prospects to you – they essentially put their hand up and identify themselves.
The best approach to use when creating the webinar content is to focus on educating your audience about the issue that your product or service is designed to solve. Only at the very end do you mention your solution.