Obviously payment processing isn’t necessary if your webinar is free to attend. However, if you are charging your audience to attend your presentation, you’re going to need a way to collect their payment.
You pretty much have 3 choices:
- Do it manually by mail – which you don’t even want to think about for your sake as well as your attendees.
- Use a 3rd party payment processor (a la PayPal or American Express’ new service)
- Or you can choose a webinar service provider that integrates the payment processing, with the online registration process. Unfortunately WebEx, Go-To-Meeting and most of the webinar technology companies don’t provide payment processing.
You’re also going to want to watch carefully as to when you actually receive your cash – don’t let anyone hold on to it claiming they are concerned about ‘hold backs’ from the credit card companies. You should be getting your money within a couple of weeks of the event.