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Tag Archives: marketing
by Bruce Newman – President, wwWebevents.com The number and importance of webinars and webinar listings has surged in the past few years. The many reasons for this include: the greatly reduced costs of development, attending, travel (which is usually eliminated) … Continue reading
One of the worst mistakes to be made when presenting a webinar is to show a lack of respect for the listeners. Yet many speakers don’t realize this is exactly what they are doing when they start a webinar late … Continue reading
The answer to that depends on a number of factors, which essentially all tie back to “what is it worth to your audience”? Before they sign up for the webinar your prospective audience is asking themselves: “What’s in It For … Continue reading
Who you market to, and how, is the most important element in the webinar process. You have 2 main marketing options (1) email, and (2) social media. Obviously, to market via email you need a list of prospects – with … Continue reading
Lead-generation Webinars, while typically managed as a marketing project, require input from multiple departments in an organization. In smaller organizations, that may be just one person wearing many hats. But to be effective, it is important that stakeholders or functional … Continue reading
Here’s a sample webinar marketing plan. Every organization and webinar will have a slightly different plan, but this is a pretty good template to start with. Webinar Summary and Goals: The ABC’s of Webinars aims to educate webinar marketers and … Continue reading