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Tag Archives: webinar marketing
by Bruce Newman – President, wwWebevents.com The number and importance of webinars and webinar listings has surged in the past few years. The many reasons for this include: the greatly reduced costs of development, attending, travel (which is usually eliminated) … Continue reading
First – review the promotional material to see what was promised and get to it as quickly as possible in the presentation. No matter how interesting your other information might be, it must take a back seat to the material … Continue reading
The answer to that depends on a number of factors, which essentially all tie back to “what is it worth to your audience”? Before they sign up for the webinar your prospective audience is asking themselves: “What’s in It For … Continue reading
Who you market to, and how, is the most important element in the webinar process. You have 2 main marketing options (1) email, and (2) social media. Obviously, to market via email you need a list of prospects – with … Continue reading
Webinars present an opportunity to begin a dialogue between sales staff and the incoming leads before the event ever takes place. Thus, sales must define for the team how to route leads to the appropriate representative or sales group as … Continue reading
There are over 20 web sites and directories that will list your webinar for free. You simply insert the description of the webinar from your email invitation, including the link to register, and you’re done! Watch this quick video, “Free … Continue reading
Here are six different types of webinar series summaries from actual companies that were successful at achieving their objectives. Marketing Small Products Company Positions in Marketplace – a small products company wanted to cost-effectively position itself in a defined marketplace … Continue reading